Slogan generator

What it's for

A tagline is written last and read first: it's the line under the name, the one that shows up on the business card, in the profile description, under the logo. Finding it from a blank page is hard; starting from a ready-made phrase and rewriting it is much easier, and these examples are for that — to give you a shape to fill with your own words, not to be used as they are.

What sets apart a tagline that works

It promises a benefit, it doesn't describe a company. «Industry leader» isn't a tagline, it's a self-introduction: the reader gains nothing from it. «Delivered within the hour» does. The question to ask is always the same: what changes, for the reader, if it's true?

It's short enough to be repeated. Under seven words it's remembered, over that it's read and forgotten. And it has to be sayable out loud: if it stumbles when you pronounce it, it stumbles in the reader's head too.

It wouldn't work for a competitor. This is the harshest test and the most useful: take the tagline, put your direct competitor's name under it and read it again. If it works just as well, it isn't saying anything of yours. Nearly all generic taglines («quality and passion», «at the customer's service») fall at this test.

Before you print it

Two quick checks that save trouble. First: search for it in quotation marks on a search engine, to see whether somebody else already uses it in your own field. Second: if the tagline is going to become part of the brand's identity, check it isn't registered as a trade mark by others, because a tagline can be one exactly as a name can. It's five minutes worth more than a redone logo.

Nearby tools

For the name, before the tagline, there is Name generator; for a social profile description Bio generator. If the tagline is going into a title for Google, the length actually shown is measured by Google preview, and for social limits Social character counter.